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Advance Auto Named Nascar Weekly Series Sponsor

  • Jun 10, 2020
  • 2 min read


Advance Auto Parts To Sponsor NASCAR Weekly Series In Multiyear Agreement

NASCAR Advance Auto Parts Weekly Series Racing Returns; Advance Auto Parts To Support Local Racing Communities Through Partnership


DAYTONA BEACH, Fla. And RALEIGH, N.C. (June 10, 2020) – As NASCAR Weekly Series sanctioned

events begin to return at select tracks across North America, NASCAR and Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, today announced a multiyear official partnership, designating Advance Auto Parts as the series entitlement sponsor. As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”

"It's great to have Advance join us in welcoming the return of NASCAR-sanctioned grassroots racing," said Ben Kennedy, vice president, racing development, NASCAR. "Advance’s commitment to our Weekly Series will develop some of the brightest NASCAR talent across North America. Advance has a long history in racing, and we’re thrilled to see its expanded presence from the grassroots all the way through our national series.” The NASCAR Advance Auto Parts Weekly Series is one of the oldest series in NASCAR, where champions are crowned at NASCAR-sanctioned Home Tracks. The NASCAR Advance Auto Parts Weekly Series was paused in mid-March due to COVID-19 and recently returned with sanctioned events at select tracks beginning June 6. The series is run at nearly 60 NASCAR-sanctioned Home Tracks throughout the United States and Canada. NASCAR Home Tracks are a group of local short tracks sanctioned by NASCAR. “Drivers and race fans in North America have not been able to attend their local tracks due to COVID-19. We are excited to be partnering with NASCAR and the NASCAR Weekly Series to support tracks, drivers and fans as they resume live racing this year,” said Jason McDonell, Advance’s chief marketing officer. “We are committed to helping our customers advance in our stores, online and with this multiyear partnership with NASCAR. We are passionate about advancing local communities where we serve, and through this sponsorship, we’ll be able to help grow racing at the grassroots level while supporting the next generation of champions.”

Race fans can catch select NASCAR Advance Auto Parts Weekly Series races live and on-demand via TrackPass on NBC Sports Gold, the new streaming service from NASCAR and NBC Sports. NASCAR Advance Auto Parts Weekly Series races are part of the NASCAR Roots package for $2.99/month or $19.99/annually. The full TrackPass package, which includes NASCAR Roots, IMSA and American Flat Track events is available for $4.99/month or $44.99/year. TrackPass on NBC Sports Gold will be available on desktop web browsers and via the NBC Sports app on iOS and Android phones and tablets, Apple TV (Gen 4), Roku, Amazon Fire TV, AndroidTV, Xfinity X1, Xfinity Flex and Chromecast devices connected via HDMI.


 
 
 

26 Comments


Frog Wind
Frog Wind
May 19

The NASCAR Weekly Series sponsorship shows how investing in grassroots competition can strengthen the entire sports ecosystem from local tracks to professional levels.

In online sports gaming, engagement works in a similar layered way. basketball bros unblocked is a fast-paced basketball game where real-time competition builds community interaction and long-term player retention.

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Frog Wind
Frog Wind
May 19

The article highlights how supporting lower-tier racing series is essential for developing future talent and maintaining a strong competitive ecosystem in motorsports.

In digital sports games, similar progression systems help maintain long-term engagement. baseball bros unblocked is a multiplayer baseball game where simple competitive mechanics encourage repeated play and skill development over time.

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Frog Wind
Frog Wind
May 19

The NASCAR sponsorship deal demonstrates how partnerships between industries can revitalize traditional systems and bring them into modern media platforms.

In creative industries, AI is also reshaping how content is produced and shared. AI music generator enables users to create original music instantly, reflecting how automation is expanding accessibility and creative output at scale.

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Frog Wind
Frog Wind
May 19

The article shows how corporate partnerships can help rebuild and expand sporting ecosystems, especially by combining media, sponsorship, and community engagement.

In the digital creative space, similar transformation is happening through AI-driven tools. nanomaker AI allows users to generate images and videos instantly, showing how technology can accelerate content creation and support new forms of digital storytelling.

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Frog Wind
Frog Wind
May 19

This NASCAR Weekly Series partnership highlights how essential grassroots competition is for developing future champions and sustaining long-term interest in racing culture.

In gaming environments, performance and timing also define success. speed stars is a rhythm-based sprint racing game where precision and timing matter, reflecting the same competitive spirit seen in real-world motorsports development systems.

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