Coors Light to sponsor Super Late Model division

3/12/2012 - Marne, MI – Berlin Raceway is excited to announce the return of Coors Light and Kent Beverage as a major sponsor for the 2012 season.

This season, Coors Light will be doing some different things at Berlin than in the years past. They will be the title sponsor of the Super Late Model division in 2012; the Coors Light Super Late Models will race a total of twelve times at Berlin Raceway throughout the season and once at Kalamazoo Speedway on August 15. The Division will also compete in conjunction with the CRA Series at the May 12, and August 4th events as well as The Rowdy 251, featuring NASCAR star Kyle Busch June 19th, and the ASA Midwest Series event June 2nd.

“Having Kent Beverage and the Coors Light brand hop on board as the title sponsor of the Coors Light Super Late Model Division is huge. It brings overall long term validity to that division and with it’s ever growing fields and great competitive racing it is sure to be a huge hit again in 2012”, stated Kurt Dietrich, Operations and Marketing Manager at Berlin Raceway.

Family owned and operated for over 40 years, Kent Beverage is proud to offer full service beverage supplies to retail establishments, restaurants, and local favorites like neighborhood taverns. Kent Beverage offers an incredible selection of premium beers, wines from all over the world, and a large assortment of soft drinks.

For more information about Kent Beverage please visit their website at Also visit the Coors Light website for more information about the Coors Light Brand at

Berlin Raceway’s 62nd year of operation will begin on Saturday, April 14 for the Icebreaker 100 featuring the Port City Racecars Outlaw Late Models, Engine Pro Super Stocks, Kerkstra Services Sportsman and 4-Cylinders. Tickets are just $7 for adults and kids 11 and under are free; racing action that night will begin at a special time - 4:00 p.m. More information about the 2012 season can be found at



































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